“If all it took to upend the status quo was the truth, we would have changed a long time ago.”
—Seth Godin, American Author
In Seth Godin’s newest book, This is Marketing, he suggests that to be effective, all marketers must have the courage to create tension. Some people actively seek tension because it works to push or pull those we hope to serve over the gap from the present to a better future.
For those who resist change and prefer the relative comfort of the status quo, these influences/marketing messages fall on deaf ears. In such cases, the truth does not set us free, for fear of whatever future we wish to avoid.
Godin suggests that the status quo doesn’t shift because something is true, it shifts because culture changes, and the engine of culture is status.
Examine where you and others in your personal and professional communities embrace change and find yourself open and receptive to the abundance of marketing messages coming your way. Where might saying yes and embracing such new ways of thinking or acting improve your status?
“A lie can travel halfway around the world while the truth is putting on its shoes.”
—Charles Spurgeon, 19th Century English Preacher
Image from Unsplash by Kristian Egelund
Over the past year or so, most of us have become aware of the dramatic increase in “Fake News.” During the 2016 U.S. Presidential election, various news outlets went to considerable lengths to disentangle the outright lies and half truths, and get to the facts.
Unfortunately, on many occasions, the truth seems far less interesting than the fake news. Since all media outlets seek greater attention and higher ratings, the path to the truth can be slow and laborious.
Where and on what matters can and will you “lace up” the truth in your personal or professional communities, to bring far greater integrity to the world?
“Oh, what a tangled web we weave when first we practice to deceive.”
—Sir Walter Scott, from the 1808 poem Marmion
Image from Flickr by 55Laney69
Watching the media circus around the recent presidential election, I noticed an increase in fact-checking news segments.
Outright lies, deceit, half truths and, of course, gross exaggerations had many of us tangled up emotionally, stressed out, and completely disgusted.
Perhaps you are troubled by various levels of deceit in your personal or professional worlds. How do you handle these matters? How do you untangle the knots, or better yet, never tie them in the first place?
Where would more honesty, integrity, and good old-fashioned truth-telling and character set you free from the tangled webs many weave?