“People don’t buy for logical reasons. They buy for emotional reasons.”
– Zig Ziglar, best-selling author and motivational speaker
I’m not sure if I fully agree with this premise – however, I would support the belief that most buying decisions have a considerable emotional component. Marketers, the media, work associates and even friends and family are constantly pitching ideas and products. I find that I am most easily sold when both head and heart are involved in the decision – especially when the decisions are big ones.
Consider some of the big decisions that you’ve made successfully, including such matters as education, location, friendships, environment – and even your life partner. When making decisions such as these, you are unlikely to think, “there is an 83% likelihood we will be married seven years from now.” Instead, you pay attention to what your heart says.
How can you listen more closely to the wisdom of your heart, as you consider the decisions you need to make today and in the future?