“The merit of originality is not novelty; it is sincerity.”

“The merit of originality is not novelty; it is sincerity.”

– Thomas Carlyle, Scottish philosopher and writer

One of the cornerstones to the value of coaching is the stickiness or sustainability of success that it provides.

An example of stickiness can be found in brand loyalty, to specific products and services that have stood the test of time.

Think about your own loyalty to specific brands, even when faced with the onslaught of novel and often catchy campaigns attempting to lure you away from these sincere and enduring relationships. To borrow a phrase used by one of the most successful brands in the world, we are looking for “the real thing.”


Take a few quiet moments over a weekend to write out your own original vision statement, based on your most sincerely held beliefs and values.

Consider doing this exercise with close friends or family members, to embrace the mutual merits of each person’s originality.

For example, my Life Vision is a healthy, peaceful, beautiful world of extraordinary relationships, great accomplishments, and integrity; an exciting world of respect, dignity, leadership, courage, and honor, where all people generously and passionately contribute their best to one another.