“Clients will pay more for something useful than something that was difficult.”

—Seth Godin, American author, marketing expert, entrepreneur

Image from Unsplash by Austin Distel

Why do clients choose one service over another?

It’s tempting for providers to highlight the sweat, hours, and struggle poured into their offerings, but that’s not what truly matters.

Clients will pay more for solutions that work — not for stories of how hard it was to build them. If your advice or product solves a real problem or unlocks new potential, it commands premium value.

Don’t fall in love with your effort — fall in love with your impact. The most difficult thing to create might only be impressive to you — the most useful thing creates results for them.

Invest your energy in serving needs, not showcasing difficulty, and watch loyalty and profits grow.

EXERCISE:

Which of you client activities produce the greatest value for the effort applied?

Consider using The 80/20 Rule to discover more high impact results you can create without having to break too much of a sweat.