“Don’t worry so much about knowing the right people. Just make yourself worth knowing.”

–Author Unknown

A number of years ago I read a book by Dr. Wayne Baker from the University of Michigan titled Achieving Success Through Social Capital. A key take-away from this well-researched book was that, without question, relationships are valuable.

We have all heard phrases such as, It’s not what you know, but who you know, that counts, pointing to the power of being connected to these centers of influence and super-connectors. One challenge with the advent of social media and the huge demands it puts on our time is that getting to know the “right people” can be difficult.

Today’s quote suggest that instead of the old push or pursuit strategy to meet these individuals, we instead work on ourselves to attract and pull people to us and the value they perceive we provide.

EXERCISE:

What one or two qualities or abilities could you more fully develop in yourself to make yourself an even more desirable person worth knowing?