“Condense it and Present it.”
Whether we like it or not, our attention spans are shrinking.
My first attempts at blogging – around nine years ago – met with very modest success. I even found it difficult to attract the eyeballs and minds of family and friends on a consistent basis.
The people closest to me simply told me that my post took them a few minutes to read and their time was in short supply — OUCH!
When I took a close look at what I tended to read and make time for, I too found that a shorter, tighter, get-to-the-point format fit with my “snacking” approach to consuming certain forms of information.
It turned out that in some situations the “sound bite” garnered greater attention and often stuck with people. That became the foundation of The Quotable Coach: Thought-provoking ideas presented as a Quote, a Commentary and an Exercise you can explore in about a minute.
Where in your personal and professional communication efforts would a Condense It and Present It approach work best?