“Great ideas have a very short half-life.”
-John M. Shanahan, Creator of Hooked on Phonics
When was the last time you read a book, listened to a podcast, or attended a workshop or seminar? What percent of what you learned did you retain, or better yet, put into practice?
Without going into a lot of brain science and learning theory, it is clear that if ideas are not acted upon quickly, they never make it into long-term memory, much less into tangible results.
One of my past coaching clients even named her company Info-to-Action, for just this reason.
What personal or professional idea at the top of your priority list is about to expire through inaction or procrastination? How soon will you put this info into action?