The slogan, “Have It Your Way” is not only for burgers.
—Calm App Reflection
Burger King’s Whopper was launched the year I was born (1957). The food chain’s initial positioning — “Have it Your Way” — lasted 40 years.
Their new slogan —”Be Your Way” — is designed to remind people that no matter who they are, they can order how they want, and they can and should live how they want anytime.
To what degree do you experience a life of autonomy and freedom, to be and have what you desire?
What other slogans have you embraced over the years to live the life you love?