“Convert your marketing strategy from a shotgun to a laser.”

—Author Unknown

Image from bigfishmedia.ca

Image from bigfishmedia.ca

Many marketing professionals would agree that if we try to be all things to all people, we almost always miss the mark and become nothing to no one.

Many year ago, when I worked in the pharmaceutical industry, we used an exercise called, “walk the patient across the doctor’s desk,” in order to position our medication in the minds of each physician.

The more specific we were in describing how our medications managed the patient’s symptoms, the clearer the physician was in its utility and application.


How can and will you focus your marketing and sales efforts to hit the bulls-eye and better support the customers you wish to serve?