“If the customer comes first, there is a good chance the customer will come back.”

—Author Unknown

My very favorite place to shop for groceries is Trader Joe’s. On average, they receive over 80% of my food dollars. They probably would receive 100% if their store carried everything I wanted.

Despite their small geographic footprint compared to other supermarkets, they do a great job.

The quality and variety of their offerings and their logistics are brilliant. Even beyond that is their extraordinarily kind, engaging, and helpful staff, and their almost unbelievable return policy.

If you have not shopped there, imagine returning an item you ate but did not enjoy, without the packaging or a receipt, and receiving a refund, no questions asked.


Where and how could you step up your game by making an even greater effort to put your customers and those you serve first?