“If the world is cold, make it your business to build fires.”

—Horace Traubel, 20th Century American Essayist

Image from www.offthegridnews.com

Image from www.offthegridnews.com

The life blood of any business is satisfied customers who are attracted to you as well as your products or services.

The goal of business development or outreach efforts is to convert the unaware or “cold” prospect to a hot prospect, and to eventually consummate a win-win agreement. In our frenetic, over-communicative world, this is often easier said than done.

One strategy I found that will definitely warm things up for you is to create a discovery process that intentionally seeks to establish the fit and value of a future agreement.


Create an assessment that specifically identifies the best candidates for your product or service. Create another assessment that helps people determine the value and areas of impact of your product or service.

Feel free to examine the Assessment Section of my website to see how I help prospects determine the fit and value of working together. Consider adapting these resources to support your own efforts.