“Losses loom larger than gain.”

Daniel Kahneman, Thinking Fast and Slow

Image from Amazon

I have become a consistent meditator. This daily mindfulness practice has had me thinking a lot about my own thinking and how it influences my experience of life.

Daniel Kahneman’s book, Thinking Fast and Slow fit nicely with this exploration.

Throughout my professional life, I have consistently had a sales role, or at least a position that required persuasion or influence. On many occasions, I noticed that people tend to be pain-adverse rather than pleasure seekers. It seemed that avoiding loss influences our choices more than the potential upside of a particular decision.

What has been your experience?


Observe both your fast and slow thinking on choices and decisions you make today.

Which way of thinking serves you best and offers fewer losses and more gains in your life?

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