“The more you know about the people you serve, the better you serve the people you know.”

—Author Unknown

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Whenever I am asked to give a presentation to a group, I always take considerable time to get to know my audience. I also find this especially important in the discovery phase of a successful coaching engagement.

Although I have access to many tools and techniques to support their developmental goals, the resources are of little value to those attending my programs who are not seeking or open to what I wish to share.

Many years ago, I learned a concept that makes this point nicely. Simply stated: Speak to their Listening.


Where and with whom can and will you take time to learn more about the people you serve so you can better serve the people you know?