“Consumers don’t just want to understand the story. Increasingly they want to be part of it.”
—Robert Fabricant, Co-Founder/Partner, Dalberg Design
Storytelling is big business—very, very big business.
Consider all the products and services you use every day, and ask yourself: What’s their story? Or What is their Brand Message?
Perhaps what their story says about you is just as important, because you buy, consume, or use what they are selling.
Given the vast number of choices, most people want to make those that resonate with their personal beliefs and values.
Consider the choices you make that support being intelligent, popular, and having high status. Perhaps your choices are also healthy and good for the environment.
What is your story or brand? How would communicating your authentic life message attract more people who would like to be part of it?