“Approach every task as though it were the moment that will define you.”

—Jol Dantzig, one of the founders of Hamer Guitars

Image from dantzig.com

What’s your brand?  How do you represent yourself to the world through your various efforts?

Jol Dantzig designs and builds guitars. Over the course of his career, he has designed instruments for many of the biggest names in music including John Lennon and George Harrison of The Beatles, three of the Rolling Stones, and members of the Pretenders, Def Leppard, and the Police.

His famous orange five-neck guitar—built in 1981 for Rick Nielsen of the band Cheap Trick—was exhibited at the Boston Museum of Fine Art, and some of his other designs have been exhibited at the Smithsonian Institute.


What are some of your most important tasks? How can and will you more fully express your very best work at this moment to make the impact you desire?

A place to start may be to examine how pleased you are with your efforts. Seeking constructive feedback from trusted friends, colleagues, and family before you deliver can also help you stay on brand and provide remarkable, defining work.