“Approach every task as though it were the moment that will define you.”

“Approach every task as though it were the moment that will define you.”

—Jol Dantzig, one of the founders of Hamer Guitars

Image from dantzig.com

What’s your brand?  How do you represent yourself to the world through your various efforts?

Jol Dantzig designs and build guitars. Over the course of his career, he has designed instruments for many of the biggest names in music including John Lennon and George Harrison of The Beatles, three of the Rolling Stones, and members of the Pretenders, Def Leppard, and the Police.

His famous orange five-neck guitar—built in 1981 for Rick Nielsen of the band Cheap Trick—was exhibited at the Boston Museum of Fine Art, and some of his other designs have been exhibited at the Smithsonian Institute.


What are some of your most important tasks? How can and will you more fully express your very best work at this moment to make the impact you desire?

A place to start may be to examine how pleased you are with your efforts. Seeking constructive feedback from trusted friends, colleagues, and family before you deliver can also help you stay on brand and provide remarkable, defining work.

Men’s evil manners

“Men’s evil manners live in brass; their virtues we write in water.”

—William Shakespeare, Henry VIII, Act 4, Scene 2

Image of today's quote

What does it take to build a good reputation? How many virtuous and noble efforts, and what length of time is required to justify recognition?

Conversely, what does it take to build a bad reputation, or to undermine or destroy a good one? How many evil, questionable, or carelessly conceived actions does it take to wipe a slate clear and enter negative territory?

Who do you know that has been permanently labeled or continues to be judged for behaviors from the past where those around them are unable to forget or forgive?


What attitude adjustments might be worth considering regarding the virtues and shortcomings of others? How would you like others to view you on these matters?

Character is like a tree

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”

– Abraham Lincoln, 16th President of the United States

Who are you and how do you behave when no one is watching? Are your values expressed in your deeds at all times, or only when you are on display for others to see?

Golf is a sport of great character, where the participants actually call penalties on themselves, even when their playing partners rarely, if ever, see these penalties.


What are your daily standards for living a life of honor and integrity? To what values do you hold true, so that you always live in this manner, regardless of whether an audience is there to observe?

What changes will you make to focus on your character, rather than your reputation?