“May your choices reflect your hopes, not your fears.”

-Nelson Mandela

image from www.cbc.ca

image from www.cbc.ca

There are two primary schools of thought regarding what spurs people into action. The first is what I call the “avoiding pain” strategy, in which people examine the bad things that may occur if they don’t take action. Some sales methods take advantage of this approach by turning up the level of pain in order to compel people to buy a product or service.

The alternative strategy, suggested in Nelson Mandela’s statement, could be called the “pleasure strategy.” Here, a compelling and hopeful objective mobilizes us to choose certain actions and behaviors that will help us realize our desirable future.


What will you do to make the majority of your life choices—personally and professionally—from a more hopeful perspective?