“If you see the world in black and white, you’re missing important grey matter.”

—Jack Fyock, PhD, Market Strategies International

When was the last time you had a conversation with a friend, colleague, or family member in which they responded to a statement with “I know”? Not the “I know” that is agreeing with the statement. This is the “I Know!” that indicates they have fundamentally stopped listening and have stuffed what you are saying into a pre-existing black/white category in their mind.

Ask those in your life how often you step into this “I Know” world — we all do this to help simplify our lives and navigate our world with greater ease. Alternatively, as Fyock suggests, we may be missing much of life by not using all of our grey matter to experience the many shades of grey an expansive and diverse life can offer.


Imagine you were an artist who only had black and white paint to work with, and there was a rule forbidding you from mixing them together.

Now remove this limitation and paint away.

How can reducing your black and white “I Know” thinking expand your cerebral canvas to lead a more diverse and expansive life?