Tag Archives: usefulness

Clients will pay more for something useful than something that was difficult

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“Clients will pay more for something useful than something that was difficult.”

—Seth Godin, American author, marketing expert, entrepreneur

Image from Unsplash by Austin Distel

Why do clients choose one service over another?

It’s tempting for providers to highlight the sweat, hours, and struggle poured into their offerings, but that’s not what truly matters.

Clients will pay more for solutions that work — not for stories of how hard it was to build them. If your advice or product solves a real problem or unlocks new potential, it commands premium value.

Don’t fall in love with your effort — fall in love with your impact. The most difficult thing to create might only be impressive to you — the most useful thing creates results for them.

Invest your energy in serving needs, not showcasing difficulty, and watch loyalty and profits grow.

EXERCISE:

Which of you client activities produce the greatest value for the effort applied?

Consider using The 80/20 Rule to discover more high impact results you can create without having to break too much of a sweat.

“To do the useful thing, to say the courageous thing, to contemplate the beautiful thing: that is enough for one man’s life.”

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“To do the useful thing, to say the courageous thing, to contemplate the beautiful thing: that is enough for one man’s life.”

T.S. Elliot, 20th Century poet, essayist, playwright, literary critic and editor

Image from Unsplash by Patrick Tomasso

What makes a good day a good day? What makes a good life a good life?

Take some time to filter a typical day through the lenses of being useful, showing courage, and contemplating beauty.

If you do, you will likely feel a sense of wholeness and warmth inside. I’d bet that you may also be smiling and have a twinkle in your eyes upon this reflection.

EXERCISE:

Today’s quote was shared by Tim Ferris as a nugget of wisdom he was recently pondering.  Consider exploring other works by Tim and T.S. Elliot to enrich your life.

“Consider the postage stamp: Its usefulness consists in the ability to stick to one thing till it gets there.”

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“Consider the postage stamp: Its usefulness consists in the ability to stick to one thing till it gets there.”

—Josh Billings, pseudonym of 19th-century American humorist Henry Wheeler Shaw

With the advent of email and texting, my use of regular or snail mail has declined by over 90%. How about you?

For selective or special mail such as birthday cards, I’m still an old-fashioned guy who sends cards with hand-written notes.

Despite my reduced use, I cannot recall stamps every falling off, and perhaps only a few times when my special message failed to arrive. The speed with which these message got there is another story.

EXERCISE:

What current project or top priority in your professional or personal life requires even greater focus and “stick-to-it-ness” for you to get to the result or outcome you desire?