Make a New Decision

“Help someone make a new decision, based on new alternatives, and a new story.”

-Seth Godin, American author & entrepreneur

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One of the few bloggers I read each day without fail is Seth Godin. He has been consistently blogging for over two decades, and has one of the highest readerships worldwide. Beyond his amazing dependability are his thought-provoking and brilliant perspectives on many ordinary things about life, success, and making a difference. Take a bit of coaching and check out his work at

Today’s quote is perfect for this time of year, as we all resolve to be a better version of ourselves. Godin suggests that when we take on the role of coach, mentor, or advisor to others, we help them make new, powerful value-based decisions that come from the story they wish to tell next year at this time.

One wonderful by-product of playing this role for others is that it is almost impossible to not reap extraordinary benefits in your own life. Givers Gain.


Select at least one person from your personal and professional worlds to coach, mentor, or advice regarding their decision and the new stories they wish to tell next year.

“Never put off for tomorrow…”

“Never put off for tomorrow what you can cancel.”

—Darren Hardy, Publisher of Success Magazine

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Time management is perhaps the most universal issue facing the majority of clients seeking the support of a coach.

Who hasn’t read books and blogs, or attended at least a few workshops or seminars on time management?

The proverbial “to do list” has killed more trees, or now takes up a good deal of our hard drives, with no end in sight! Unfortunately, the more we add to these lists the “behinder” many of us feel.


Today is the day I’d like you to take out your red pens and scissors, or use your backspace and delete keys to literally cancel things from your list. This powerful act of saying “NO” once and for all to certain tasks will be challenging at first. This is due to our habit of dragging the weight of the world around. Select and cancel at least one task, meeting, or other commitment each day this week. Eventually you will get to the point where many items never make it to your list in the first place.

“Values are critical guides for making decisions. When in doubt, they cut through the fog like a beacon in the night.”

“Values are critical guides for making decisions. When in doubt, they cut through the fog like a beacon in the night.”

—Robert Townsend (attrib.)


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I am reading A Lapsed Anarchist’s Approach to Building a Great Business, by Ari Weinzweig. He is the co-owner of Zingerman’s, located near the University of Michigan’s campus in Ann Arbor.

This book contains a wide variety of essays that show how Zingerman’s became what Bo Burlingham from Inc magazine refers to as “the coolest small company in America.”

Townsend’s quote speaks to the very heart of what makes Zingerman’s, with now over 500 employees, a great place to eat and work.


Google Zingerman’s to do a bit of research into how their values guide their decisions and why they are famous for “the Zingerman experience.” You can even use their mail-order business at to get a literal taste for yourself.