“Optimism is a kind of heart stimulus. The Digitalis of Failure.”
—Elbert Hubbard, 18th Century American Writer
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Digoxin is a drug extracted from Digitalis Lanata, a plant found primarily in Eastern Europe. It is used to treat heart conditions.
Consider how you or those around you define Failure. What if it were akin to a heart condition that could be treated effectively with a drug called Optimism? You’d probably keep a ready supply by your bedside, in your pocket or purse.
How would sprinkling it over yourself or those around you be just the cure to relieve the potential failures of life?
How can you more fully and generously share your most hopeful and optimistic qualities and characteristics?
Where can you use it to heal and strengthen your own heart, and the hearts of others? How can you use it to help yourself and others bounce back from the setback and failures that come along?
Godin believes that winners quit quickly, often, and without guilt, until they discover the right DIP, worth beating for the right reasons. They realize that the bigger the barrier, the bigger the reward for sticking and getting beyond it.
He further demonstrates that people who lose fail to stick out their DIPS when they quit at the moment of truth—or they simply never discover the right DIP to conquer.
Consider picking up a copy of “The DIP” to discover for yourself whether you should stay the course or summon the courage to quite sooner or more often.
Before I became a coach 22 years ago, I worked in the pharmaceutical industry, where I had the good fortune to learn a great deal about business through jobs in sales, marketing, and advertising.
One of the industry developments during the 80s and 90s was that of time-released formulations that allowed patients to go longer periods between doses. This improved compliance and, presumably, clinical outcomes.
We have all heard the phrase “take your medicine,” which often means acknowledge, accept, and learn from our experiences—particularly mistakes and failures. Perhaps in this way failures and the lessons they provide are actually time-released sources of success.
How have your professional or personal setbacks or failures contributed to your developmental journey and the level of success you currently experience? Where are some of the challenges and obstacles facing you today releasing the knowledge and capacities of your future successes?
“Remember that failure is an event, not a person.”
– Zig Ziglar, best-selling author and motivational speaker
As a pioneer in the field of personal and professional development, Zig Ziglar saw clearly that experience – and yes, failure – was a critical factor in achieving success. Here, he is making a critical distinction about failure that retains personal dignity and self-worth, instead of correlating a person themselves as the failure.
My experience is that too many people fear the sting of “being a failure” – so they fail to even attempt new challenges, afraid that they will fall short in their efforts.
Use today to take bold and courageous actions toward your most desired goals, knowing that you are successful – no matter what – simply by making the effort.