Don’t aim for consistently heroic efforts

“Don’t aim for consistently heroic efforts. Aim for being heroic at consistency.”

—Brad Stulberg, Performance Coach

Image of a boy shooting an arrow

Image from Unsplash by Niklas Tidbury

We all get excited when we observe heroic acts in the world. These efforts almost always require extraordinary levels of physical, mental, and emotional effort. Unfortunately, as Brad points out, we all know that these efforts are not sustainable.

Although not as sexy, consistency provides a compounding effect that is both sustainable and sticky. These habitual actions often result in excellence in virtually any life domain you choose.


Select a single area of your life where you will make the heroic effort to be more consistent. Feel free to reply to this post and share the area you selected.

Walk Your Talk

“You cannot talk your way out of something you behaved yourself into.”

—Stephen Covey, American self-help author

Image from

Image from

Actions speak louder than words. They are all we really have to turn our dreams of a better future into a reality.

Consider a business leader whose behavior is inconsistent with the core values and corporate vision he claims to follow.  Consider the individual who constantly brings up his interest in health and wellness, yet makes unhealthy choices and rarely engages in physical activity.


Where in your life can you bring greater alignment between your words and your actions?
To whom, beside yourself, will you make the promises? What added support will be required to ensure this new level of personal responsibility?