“Creative output isn’t always the goal; sometimes it’s a side-effect.”
—Stephen St. Amant, author of the Savenwood blog
We often chase creativity as if it is a prize to be won — brainstorming harder, pushing longer, demanding ideas to show up on schedule.
But the truth is, creative output isn’t always the goal. Sometimes it’s a side effect. It slips out the back door while you’re busy exploring, reflecting, or just simply living.
Genuine creativity emerges when curiosity takes the wheel and pressure steps aside. It thrives in relaxed minds, not clinched fists.
So, instead of forcing inspiration, engage deeply in what fascinates you. Follow questions that pull you forward. Before long, creativity will appear — uninvited yet entirely welcome — as proof you lost yourself in something real and wonderful.
EXERCISE:
Pick up a copy of Elizabeth Gilbert’s book Big Magic: Creative Living Beyond Fear. This best seller offers many wonderful stories and mindset shifts to make creativity far more accessible to just about anyone.













